Ricardo at work

Below are images from Ricardo (the personal trainers) website. He is showing how kettle bells can be used, different exercises that you can do at home. Also below are some videos of him in action. 

Existing Logo

 Above is the existing logo for the personal trainer I am doing this brief for. When he first contacted me, it took me a while to convince him to get away from the the symbol on the left, which was supposed to look like a kettle bell, but personally i feel it looks like a peace sign. He was adamant he kept with the red, black and white colour theme, something i will consider when redesigning his logo. The line through the type was supposed to give it a sense of movement, but what i have explained to him is that you can give type a sense of movement by simply choosing the correct type face. Over all i feel that this logo does not work at all, and is in desperate need of a makeover. 

Business Card

Above is a business card i found when researching for a personal trainer. I really like this, i feel it has a simple and effective concept, making it interactive so the personal has to pull it open to read what it says, interactive getting the potential clients intrigued. I feel it is very different and really stands out. 

Logo Design

Below are logos i have researched for a live brief i am doing, where i am designing a logo, business card and letter head, as well as merchandise for a personal trainer called Ricardo, who specialises in Kettle bells. You may ask what a kettle bell is? well below is an image of one :-

Now on to the research of existing Personal Trainer logos that i have looked into to get a general feeling of what is out there:-

After looking at these logos and completing some initial designs, i felt that a lot of the fitness related logos that i am finding out their for personal trainers are very complicated and similiar to each other. Therefor i decided to take a simple approach to this creative challenge, and also with the business card make sure it would stand out from the rest.