Existing Logo

 Above is the existing logo for the personal trainer I am doing this brief for. When he first contacted me, it took me a while to convince him to get away from the the symbol on the left, which was supposed to look like a kettle bell, but personally i feel it looks like a peace sign. He was adamant he kept with the red, black and white colour theme, something i will consider when redesigning his logo. The line through the type was supposed to give it a sense of movement, but what i have explained to him is that you can give type a sense of movement by simply choosing the correct type face. Over all i feel that this logo does not work at all, and is in desperate need of a makeover.